O negócio começa com a Campanha

Campanha, no mundo do Adwords, tem um significado distinto do que a maioria dos publicitários está acostumado.

No mundo o PPC, uma "Campanha" representa o nível mais alto da estrutura dos anúncios de links patrocinados. É na campanha que toda mágica acontece. Mas alto lá! Não se apresse, tem mais.

Dentro da Campanha estão os "Grupos de Anúncios", que são agrupamentos dos anúncios propriamente ditos, selecionados por tema e por palavras-chave. 

São nas "Campanhas" também que alguns ajustes podem ser feitos para todos os Grupos e anúncios. Estes ajustes são:

Ajustes Gerais

1. Campaign name: Edit the name of a particular campaign.
2. Campaign type: Determines which of the settings and options below you'll see as you customize your campaign. Tailors the set-up process to just what's relevant for your goals.
3. Locations: Target your ads to almost any geographic area. Specify countries, territories, regions, cities, or custom areas where you want your ads to show.
4. Languages: Target your ads by your customers' language preference. For example, only customers whose Google interface language is Spanish will see ads in a campaign targeted to Spanish.
5. Networks: Determine where on the Internet your ads will show. Ads can appear on Google's Search Network or Display Network, or both.
6. Devices: Campaigns target all types of devices by default. Note that if you have a "Display Network only" campaign, you can target specific operating systems, device models, as well as carriers and wireless networks. To see these options, go to the “Devices” section on your Settings tab, and click advanced mobile and tablet options. If you have a different campaign type and would like to use these targeting options, you might consider creating a “Display Network only” campaign.
7. Bidding option: Choose automatic or manual bidding for ad clicks (Max. CPC). Advanced options let you choose to pay per thousand impressions (CPM bidding) or set a cost-per-acquisition bid (Conversion Optimizer, CPA bidding).
8. Budget: Adjust your campaign's daily budget at any time.
9. Delivery method: Choose either standard or accelerated delivery for your daily budget to determine how quickly your ads are shown each day if your campaign is limited by budget.

Ajustes Avançados

1. Ad extensions: Show relevant business information (such as a phone number) with your text ads. Create and manage your ad extensions from the "Ad extensions" tab.
2. Schedule: Start date, end date, ad scheduling: Specify certain hours or days of the week when you want your AdWords ads to appear. You can also adjust bids for your ads during certain time periods.
3. Ad delivery: Ad rotation, frequency capping: Your ad rotation selection determines how often we deliver your active ads in relation to one another within an ad group. Frequency capping limits the number of times your ads appear on the Google Display Network to a unique user.
4. Automatic campaign optimization (Display Network only): By default, your campaign is optimized based on the targeting elements you've selected, such as keywords, audiences, or placements. Select "Auto-optimized" if you'd like Display Campaign Optimizer to find additional conversions for your campaign automatically.
5. Experiment (BETA): Make experimental changes to your bids, keywords, and ad groups in your campaign. As traffic accumulates on your experiment, statistical differences may emerge. Evaluate and apply changes based on your tests.

Vamos que vamos!